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Online Advertising Italy May 2015

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy May 2015

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of May 2015 compared with the data recorded in May 2014.

The Web recorded a -1,7% compared to May 2014. Mobile instead is growing with a +14% if compared with 2014. Advertising on Tablet recorded the highest growth (+97,1%) compared to the last year. Investment on Smart TV / Console finally mark a positive sign +4,1% in decrease if compared to the previous month.

So overall it is recorded for the month of May at -0,6% and, as pointed out by Giorgio Galantis (President of Fcp-Assointernet), considering the uncertain general context the figure for the month of May is to be evaluated in a non-negative way. The figure is still slightly down but in line with the general trend in the advertising market.

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