Data on Internet advertising revenues for January-May 2011 period have been published and compared to the same period of 2010. On a monthly basis, in May 2011 there was a total increase of 9.5% compared to 2010.
In the first months of 2011, Display and Affiliate adv typologies are included in the observation panel. Data for the two categories record an increase of 15,6% compared to the same period in 2010, with a total turnover of 235 million euros.
The federation chaired by Carlo Poss noted that "In a negative scenario of adv investment in Italy, internet continues to grow and the period January-May 2011 registers an average increase of +16%. In particular, Display adv records an excellent increase of +18% and Affiliate adv is good too with a +12%".
DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types
AFFILIATE= Performance + Classified/Directories
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
For the “Search” type the figure includes the estimated value by the Observatory FCP-Assointernet of Google revenues.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hachette Rusconi; HI Media; Leonardo ADV; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; Sky Pubblicità; Sipra; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; WebAds; Websystem Il sole 24 Ore; Wind Libero Advertising; Yahoo!Italia.