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Online Advertising Italy May 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy May 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of May 2014 compared with the data recorded in May 2013.

Web recorded a -1,1% continuing the downward trend of the previous month. Mobile instead is at 29,2% the unique tool with positive sign for the month of May. Tablet arrives at -32,5%, in line with the negative data of the two previous months. Smart TV / Console finally marks a negative performance (-0,2%) in contrast with the previous two months which had achieved good results.

So overall it is recorded for the month of May a -0,1%, almost a breakeven, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights the appreciation of the Mobile with a continuous evolution of audience and a significant increase in investment on this tool.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or of your business. Our skills goes from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaign and Google Adwords Campaigns.

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