Online Advertising Italy March 2017

  • FCP-Assointernet Observatory published data on the sales volume of online advertising Italy March 2017

FCP-Assointernet Observatory measured data on the turnover of online advertising in March 2017 and compared it with data recorded in March 2016.

The Web records a negative value of -11,1% compared to March 2016. Instead, Mobile is growing and records a positive value of +84,8% compared to 2016. Tablet advertising revenues records an increase of +101,9%; conversely, Smart TV / Console records a negative value equal to -33,5% compared to last year.

On the whole, in March a -2,8% was recorded, the trend is decreased compared to March 2016. Overall, we can note that the negative trend of Web was confirmed, while also this year Mobile had a positive trend which reveals the great interest in this device.

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Categoria: Advertising

News Details

26/11/2020 E-Business Consulting