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Online Advertising Italy March 2016

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy March 2016

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of March 2016 compared with the data recorded in March 2015.

The Web recorded a -6,2% compared to March 2015. Mobile instead is growing and in fact it recorded a +135,4% compared to 2015. Even advertising on Tablet recorded a good level of growth with +25,2% compared to the last year. Investments on Smart TV/Console finally mark a positive sign by recording a +8%.

A total level then record for the month of March a result in decline, down 1.4%, and, as pointed out by Giorgio Galantis (President of FCP-Assointernet), despite this decline limited the performance of the various devices in the first quarter of 'year still recorded an increase of + 0.8% of turnover. There has been particularly encouraging data regarding the investments on mobile now account for 7.4% of total investments.

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