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Online Advertising Italy June 2015

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy June 2015

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of June 2015 compared with the data recorded in June 2014.

The Web recorded a -7,2% compared to June 2014. Mobile is falling and infact it recorded a -4.8% compared to 2014. Advertising on Tablet recorded a good level of growth with +13.4 % compared to the last year. Investments on Smart TV / Console finally mark a positive sign by recording a + 15.5%.

A total level then record for the month of June a loss, -6.9% and, as pointed out by Giorgio Galantis (President of FCP-Assointernet), is to consider that in the same month of the previous year there has been a growth of + 11% due to the World Cup in Brazil. Further analysis shows that the end of the first half of 2015 shows a slight loss in percentage terms compared to 2014.

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