Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of June 2014 compared with the data recorded in June 2013.
The Web recorded a +8,8% changing the negative trend of the previous two months. The Mobile instead is at +42,2% and continues the trend consistently positive since the beginning of the year. Tablet arrives at +61,8% a significant improvement compared to the negative data from previous months. Smart TV / Console finally marks a negative performance (-29,3%), continuing the downward trend of the previous month.
So overall it is recorded for the month of June a +10%, which allows to close the first half of the year with a positive sign, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights the growth of mobile as well as the web probably due to the World Cup month.
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