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Online Advertising Italy July 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy July 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of July 2014 compared with the data recorded in July 2013.

The Web recorded a +3% continuing the positive trend of the previous month. The Mobile instead is at +12,1% with a growth in decrease compared to the previous month but with a trend consistently positive since the beginning of the year. Even Tablet decrease arriving at +42,5%. Smart TV / Console finally marks the best positive performance with +365,6% improving sensibly the negative performance of the previous months.

So overall it is recorded for the month of July a +4,4%, continuing the positive trend of June, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights the sensibly increase of all devices compared to 2013 data despite the economic situation.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or of your business. Our skills goes from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaigns and Google Adwords Campaigns.

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