Online Advertising Italy July 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy July 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of July 2014 compared with the data recorded in July 2013.

The Web recorded a +3% continuing the positive trend of the previous month. The Mobile instead is at +12,1% with a growth in decrease compared to the previous month but with a trend consistently positive since the beginning of the year. Even Tablet decrease arriving at +42,5%. Smart TV / Console finally marks the best positive performance with +365,6% improving sensibly the negative performance of the previous months.

So overall it is recorded for the month of July a +4,4%, continuing the positive trend of June, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights the sensibly increase of all devices compared to 2013 data despite the economic situation.

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16/04/2021 E-Business Consulting