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Online Advertising Italy January 2015

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy January 2015

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of January 2015 compared with the data recorded in January 2014.

The Web recorded a -10,5% compared to January 2014. The Mobile instead is at -7,1% in decrease if compared with 2014. Even advertising on Tablet is in decrease (-2,1%) compared to the last year. Investment on Smart TV / Console finally mark the most negative figure -33,6%.

So overall it is recorded for the month of January at -10,4% and, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), 2015 opens with a minus sign for investment. Even 2014 had opened with some difficulty and then recover and get to a closing with a positive sign. Also the data of January 2015 must be contextualized in a market characterized by uncertainty and discontinuity. Anyway, the indicators give reason to believe a recovery in growth during the year.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or of your business. Our skills goes from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaigns and Google AdWords Campaigns.

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