FCP-Assointernet Observatory measured data on the turnover of online advertising in January 2017 and compared it with data recorded in January 2016.
The Web records a negative value of -6,3% compared to January 2016. Instead, Mobile is growing and records a positive value of +134,1% compared to 2016. Tablet advertising revenues records an increase of +68,5%; conversely, Smart TV / Console records a negative value equal to -40,8% compared to last year.
On the whole, in January a +3,6% was recorded, the trend is growth compared to December 2016. Overall, we can note that the negative trend of Web was confirmed, while also this year Mobile began with a positive trend which reveals the great interest in this device.
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