News Archive

Online Advertising Italy January 2016

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy January 2016

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of January 2016 compared with the data recorded in January 2015.

The Web recorded a -4,1% compared to January 2015. Mobile instead is growing and in fact it recorded a +112,3% compared to 2015. Even advertising on Tablet recorded a good level of growth with +55% compared to the last year. Investments on Smart TV / Console finally mark a higher positive sign by recording a +135,2%.

A total level then record for the month of January is a little positive, +0,2% and, as pointed out by Giorgio Galantis (President of FCP-Assointernet), is confirmed the Mobile growth trend due to the increase of traffic and services on smartphones, the result of the Web part, however, was influenced by the economic situation of the beginning of the year.

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