Online Advertising Italy January 2015

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy January 2015

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of January 2015 compared with the data recorded in January 2014.

The Web recorded a -10,5% compared to January 2014. The Mobile instead is at -7,1% in decrease if compared with 2014. Even advertising on Tablet is in decrease (-2,1%) compared to the last year. Investment on Smart TV / Console finally mark the most negative figure -33,6%.

So overall it is recorded for the month of January at -10,4% and, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), 2015 opens with a minus sign for investment. Even 2014 had opened with some difficulty and then recover and get to a closing with a positive sign. Also the data of January 2015 must be contextualized in a market characterized by uncertainty and discontinuity. Anyway, the indicators give reason to believe a recovery in growth during the year.

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News Details

16/04/2021 E-Business Consulting