Data on Internet advertising revenues in January 2011 have been published and compared to the same month of 2010. On a monthly basis in 2011 there was a total increase of 13,9% compared to 2010 .
In January 2011 are included in the panel of observation two types; Display and Affiliate. The data of the two types was as follows: Display +18,1%; Affiliate -5,9%. The data for the Search, as decided by Assointernet, will instead be reported quarterly with the turnover of March, June, September and December 2011.
The Federation chaired by Carlo Poss noted that “ Internet had a good start this year that marks a growth of + 13,9% compared to last year. This growth includes all types of Display ( tabular, sponsorship, video and mobile) . The activity of the Federation is also continuing to enter new advertising dealers within the reporting of Observatory FCP- Assointernet to make the data more representative of the market” .
DISPLAY= On page + off page + Video Adv + Mobile Advertising direct + Mobile advertising display + Newsletter/e-mail advertising + other types
SEARCH= Keywords/search adv
AFFILIATE= Performance + Classified/Directories
The values represent the advertising revenues (aggregated by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
For the type Search the figure includes the estimated value by the Observatory FCP-Assointernet of Google revenues.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hachette Rusconi; HI Media; Leonardo ADV; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; Sky Pubblicità; Sipra; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; WebAds; Websystem Il sole 24 Ore; Wind Libero Advertising; Yahoo!Italia.