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Online Advertising Italy February 2015

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy February 2015

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of February 2015 compared with the data recorded in February 2014.

The Web recorded a -1,4% compared to February 2014. The Mobile instead is at +4,5% in growth if compared with 2014. Advertising on Tablet recorded the highest growth (+54,2%) compared to the last year. Even investment on Smart TV / Console finally mark a positive figure +18,9%.

So overall it is recorded for the month of February at -0,9% and, as pointed out by Giorgio Galantis (President of Fcp-Assointernet), the internet medium recorded a substantial breakeven compared to 2014 and a recovery compared to the month of January 2015. It should be noted the return of the positive sign for investment on mobile and especially on tablet.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or of your business. Our skills goes from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaigns and Google Adwords Campaigns.

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