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Online Advertising Italy February 2017

  • FCP-Assointernet Observatory published data on the sales volume of online advertising Italy February 2017

FCP-Assointernet Observatory measured data on the turnover of online advertising in February 2017 and compared it with data recorded in February 2016.

The Web recording a -16.7% compared to February 2016. The Mobile instead is growing and in fact recorded a + 81.8% compared to 2016. Also increasing advertising on Tablet with a + 65.9% ; otherwise Smart TV / console shows a negative sign of -43% compared to last year. A total level was recorded for the month of February a result of a decrease, -8.5%, down from the positive trend in January.

Globally, we note that the Web beginning of the year has a negative sign, while always positive Mobile and almost always exceed 100% which is then to indicate interest in this tool.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or your business. Our area of expertise varies from Email MarketingMobile MarketingOnline Sweepstakes to Banner Campaigns and Google AdWords Campaigns.