Data on Internet advertising revenues have been published for the period of January-February and compared to the same period of 2010. On a monthly basis in February 2011 there was a total increase of 16.7% compared to 2010 .
In February 2011 two different types of observation are included in the panel; Display and Affiliate. The data of the two types was as follows: Display +18.6%; Affiliate +4.6%. The data for Search, as decided by FCP-AssoInternet, will instead be reported quarterly with the turnover of March, June, September and December 2011.
The Federation chaired by Carlo Poss noted that “Very interesting and important growth even in February, bringing the internet media to an average of +15.5% in the first two months of the year. Specifically, the display grows +18.6% (good performance from classic campaigns and video) and the Affiliate +4.6%”.
DISPLAY= On page + off page + Video Adv + Mobile Advertising direct + Mobile advertising display + Newsletter/e-mail advertising + other types
AFFILIATE= Performance + Classified/Directories
The values represent the advertising revenues (aggregated by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
For the type Search the figure includes the estimated value by the Observatory FCP-Assointernet of Google revenues.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hachette Rusconi; HI Media; Leonardo ADV; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; Sky Pubblicità; Sipra; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; WebAds; Websystem Il sole 24 Ore; Wind Libero Advertising; Yahoo!Italia.