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Online Advertising Italy February 2016

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising in Italy February 2016

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of February 2016 compared with the data recorded in February 2015.

The Web recorded a -1,7% compared to February 2015. Mobile instead is growing and in fact it recorded a +200,2% compared to 2015. Even advertising on Tablet recorded a good level of growth with +39,5% compared to the last year. Investments on Smart TV / Console finally mark a positive sign by recording a +117,8%.

A total level then record for the month of February is positive, +4,1% and, as pointed out by Giorgio Galantis (President of FCP-Assointernet), the performance of different devices is in line with growth in the previous period that saw the web down slightly while Mobile in strong growth. The progressive total figure is up by + 2,2%.

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