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Online Advertising Italy December 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy December 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of December 2014 compared with the data recorded in December 2013.

The Web recorded a +14,4% compared to December 2013. The Mobile instead is at +19,7% still with a trend consistently positive since the beginning of the year. Advertising on Tablet is growing (+31,5%) compared to the last year. Investment on Smart TV / Console finally mark a negative figure -61% in contrast to the positive sign of the two previous months.

So overall it is recorded for the month of December at +14,5% and, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), 2014 ended with a positive sign which underlines the confidence of investors in this instrument. The most significant advancement makes it once again the mobile with a year on year increase of 23,4%.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or of your business. Our skills goes from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaigns and Google AdWords Campaigns.