Online Advertising Italy August 2015

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy August 2015

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of August 2015 compared with the data recorded in August 2014.

The Web recorded a -0,6% compared to August 2014. Mobile instead is growing and in fact it recorded a +53,9% compared to 2014. Advertising on Tablet recorded a good level of growth with +100,9 % compared to the last year. Investments on Smart TV / Console finally mark a positive sign by recording a + 2,7%.

A total level then record for the month of August is +6,4% and, as pointed out by Giorgio Galantis (President of FCP-Assointernet), is to consider that the total turnover of the Mobile recorded an increase of more than + 50% over the previous year. The months of July and August recorded an overall increase of 1,6% compared to 2014.

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05/04/2020 E-Business Consulting