Online Advertising Italy August 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy August 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of August 2014 compared with the data recorded in August 2013.

The Web recorded a +5,3% continuing the positive trend of the previous month. The Mobile instead is at +19% with a growth slightly higher than the previous month but with a trend consistently positive since the beginning of the year. Tablet undergoes a decrease amounting to -18,8%. Smart TV / Console finally marks the best positive performance with +42,1% continuing the positive trend of the previous month.

So overall it is recorded for the month of August a +6,7%, continuing the positive trend of June and July, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights that investments on mobile have always registered a positive sign from the beginning of the year.

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05/04/2020 E-Business Consulting