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Online Advertising Italy August 2014

  • Have been published data of FCP-Assointernet Observatory relating to sales of online advertising Italy August 2014

Were detected by FCP-Assointernet Observatory the data on the turnover of online advertising in the month of August 2014 compared with the data recorded in August 2013.

The Web recorded a +5,3% continuing the positive trend of the previous month. The Mobile instead is at +19% with a growth slightly higher than the previous month but with a trend consistently positive since the beginning of the year. Tablet undergoes a decrease amounting to -18,8%. Smart TV / Console finally marks the best positive performance with +42,1% continuing the positive trend of the previous month.

So overall it is recorded for the month of August a +6,7%, continuing the positive trend of June and July, as pointed out by Roberto Zanaboni (President of Fcp-Assointernet), which also highlights that investments on mobile have always registered a positive sign from the beginning of the year.

E-Business Consulting S.r.l. is able to manage online advertising campaigns in order to increase the visibility of your brand or of your business. Our skills goes from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaigns and Google Adwords Campaigns.

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