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Online Advertising Italy April 2017

  • FCP-Assointernet Observatory published data on the sales volume of online advertising Italy April 2017

Data from the Fcp-Assointernet Observatory were collected in April 2017, compared with the data recorded in April 2016.

The Web is down by -10.1% compared to April 2016. Mobile is, in fact, growing and in fact it is +87% compared to 2016. The Tablet advertising revenue increases by +103%; Smart TV/Console recorded a positive mark of +0.7% over last year.

At the total level, for the month of April, a downtrend was down by -1.4%, down from the positive trend of April 2016. Globally, we note that the Web since the beginning of the year has a negative sign, while Mobile Always positive and almost always over 100%, which is therefore indicative of the interest in this tool.

E-Business Consulting S.r.l. takes care of managing online advertising campaigns to increase the visibility of your brand or your business. His skills range from Email Marketing, Mobile Marketing, Online Sweepstakes to Banner Campaigns and Google Adwords.

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