Data on Internet advertising revenues for January-April 2011 period have been published and compared to the same period of 2010. On a monthly basis, in April 2011 there was a total increase of 26% compared to 2010.
In the first quarter of 2011 in the observation panel all advertising typologies, Display, Affiliate and Search are included. The data for this three categories record an increase by 10% between the same period 2010, with a total turnover of 217.2 million Euro.
Is important point within the Display category the turnover of Adv Video, that recording an increase of 82. 8%, compared to 2010 joined by mobile devices with an increase of 17.9%.
The federation chaired by Carlo Poss noted that "As of today Web sites with registered domain. it has exceeded 2 million, while are about 28 million Italians who claim to connect at least once a month to the Internet (+16% between last years). The current picture of the scenery of Italy maintains the steady growth of online advertising, whereby the web is now in second place after newspaper for turnover volumes. In the near future we will see a growing use of information and multimedia content thanks to the growing success of smart-phones ( Italy is in first place in Europe with 15 million units sold) and the world of tablet. The performance of video advertising and the growth of the budget on mobile platforms are very clear markers in this area. "
DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types
AFFILIATE= Performance + Classified/Directories
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
For the “Search” type the figure includes the estimated value by the Observatory FCP-Assointernet of Google revenues.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hachette Rusconi; HI Media; Leonardo ADV; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; Sky Pubblicità; Sipra; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; WebAds; Websystem Il sole 24 Ore; Wind Libero Advertising; Yahoo!Italia.