Online Advertising in Italy August 2017

  • The FCP-Assointernet Observatory published data on online advertising revenues

[Translate to English:] Pubblicità Online Agosto 2017

The FCP-Assointernet Observatory reported on online advertising revenue for January to August 2017 compared with the data recorded between January and August 2016.

A boom in online advertising investments was recorded in August 2017 (+ 12.5%). The two-month period July - August 2017 recorded a growth of + 2%; In particular, in August 2017, the following values ​​were recorded: + 7.8% of the Web, a growth of + 36.4% for Mobile and a + 5.6% for the tablet.

Specifically, it is possible to notice a negative value for the Smart TV / Console at -50.6%.

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Categoria: Marketing Internet

News Details

05/04/2020 E-Business Consulting