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Online Adv Italy September 2012

  • Online advertising in Italy increased by 9,8% in the first 9 months of 2012 compared to 2011

Have been released the data on Internet revenues for September 2012 and they show an increase by +11%  compared to the same period of 2011.

The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded +13,2% (Display), -7,2% (Performance)  and +8,7% (Classified/Directories)  for a total increase of +9,8% in January-September 2012 vs January-September 2011.

Comparing data from September 2012 with September 2011 we can see an increase by +3,5% of Display, +2,5% of Classified/Directories  and a decrease by -18,4% of the Performance category. The whole online advertising compartment increased by +1,3% in September 2012 compared to September 2011.

The President, Carlo Poss, commented on data:  “Internet Media has his first slowdown in growth in the final part of the year . However it marks a positive growth of 9,8% from January. Video is an important contributor to the growth of the entire sector, with a +100% compared to the same period last year”

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NOTE:

DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/email advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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