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Online Adv Italy September 2011

  • Online advertising Italy in September 2011 increased by +24% compared to 2010.

Data on Internet advertising revenues have been published for the period January-September 2011 compared to the same period of 2010. On a monthly basis September 2011 detects an overall increase of +24% compared to 2010.

In September 2011 two different types of observation are included in the panel: Display and Affiliate. The data reveal for the two types respectively an increase of +30,3% for Display and of +17,2% for Affiliate. the Data regarding the search, Instead are not available for non-communication of the data by Google.

The federation headed by Carlo Poss noted that "Advertising Display in September 2011 recorded the highest increase year to date, +24% vs. 2010. Excellent also the trend for Affiliate (Performance and Classified), which allows Internet Advertising a +15% increase in the period January / September.

NOTE:

DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types

AFFILIATE= Performance + Classified/Directories

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità; Sipra; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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