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Online Adv Ialy October 2012

  • Online advertising in Italy increased by 4% in October 2012 compared to October 2011.

Have been released the data on Internet revenues for October 2012 and they show an increase by +4%  compared to the same period of 2011.

The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded +12,2% (Display), -7,2% (Performance)  and +8,2% (Classified/Directories)  for a total increase of +9,1% in January-October 2012 vs January-October 2011.

Continue, in contrast to the entire advertising market in Italy, the growth of the internet in the month of October (+4%) to the last year and a stable progressive January (+9.1%). So far this year contributed to the growth all video formats (+103%) and mobile (+18%).

The President, Carlo Poss, commented on data:  “The growth of Internet medium in the month of October continues in contrast with the entire advertising market in Italy. Internet registers +4% compared to the last year and a stable progressive growth from January (+9,1%). From the beginning of the year all video formats (+103%) and mobile advertising (+18%) contribute to the growth.”

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NOTE:

DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/e-mail advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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