Have been released the data on Internet revenues for November 2012 and they show a decrease by +8,3% compared to the same period of 2011.
The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded +9,9% (Display), -7,8% (Performance) and +6,4% (Classified/Directories) for a total increase of +7,1% in January-November 2012 vs January-November 2011.
The President of FCP-Assointernet, Carlo Poss, commented on data: “In a strongly negative context for all the world of advertising, the cumulative data from the beginning of the year for Internet remains positive (+7,1%), even if the data of November 2012 vs. November 2011 marks an impressive braking (-8,3%).”
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DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/e-mail advertising + other types
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.