Data on Internet advertising revenues have been published for the period January-November 2011 with an increase of 14,6% compared to the same period of 2010. On a monthly basis November 2011 detects an overall increase of +8,9% compared to 2010.
The data are related to Display and Affiliates which recorded respectively 16,8% and 11,5%.
The President Carlo Poss’ comments: “November’s data confirmed the growth of Internet to a 14.6% average in the period January-November 2011 to the same period last year, which bodes well to consolidate positive result by the end of 2011 and for a stronger start of 2012”
DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types
AFFILIATE= Performance + Classified/Directories
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
Search data includes the Google’s estimated value surveyed by the Osservatorio FCP-Assointernet.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.