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Online Adv Italy May 2012

  • Online advertising in Italy increased by 12,1% in May 2012 compared to May 2011.

Have been released the data on Internet revenues for May 2012 and they show an increase by +12,1%  compared to the same period of 2011.

The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded + 16,3% (Display), - 3,0% (Performance) and +4,0% (Classiefied/Directories) for a total increase of +10,6% in January-May 2012 vs January-May 2011.

Comparing data from May 2012 with May 2011 we can see an increase by +13,3% and +17,0% of Display and Classified Directories respectively, and a decrease by -10,3% of the Performance category. The whole online advertising compartment increased by +12,1% in May 2012 compared to May 2011.

The President, Carlo Poss, commented on data: ” The Internet media keeps rising, with an increase by + 10,6%. This data is even more relevant if compared to the market trend of the other media"

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NOTE:

DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/e-mail advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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