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Online Adv Ialy March 2012

  • Online advertising in Italy increased by 2,2% in March 2012 compared to March 2011

Have been released the data on Internet revenues for March 2012 and they show an increase by 2,2%  compared to the same period of 2011.

The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded + 20, 1% (Display), + 1,6% (Performance) and -8,1% (Classiefied/Directories).

The President, Carlo Poss, commented on data: ”Slightly decrease of Internet that, due to a negative performance of Classified/Directories that shows a -8,1% during Q1, register a modest +2,2% on March vs March on last year and +8,5% on Q1 2012 vs Q1 same period. Display keep growing about +20,1% average in Q1 and Performance about +1,6%.

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NOTE:

DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/e-mail advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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