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Onine ADV Italy January 2012

  • Online advertising in January 2012 increased by +10,3% compared to the same period of 2011.

Data on Internet advertising revenues in Italy have been published for the period January 2012 with an increase of +10,3% compared to the same period of 2011.

On a monthly basis, January 2012 detects an overall increase of +10,3% compared to 2011.

The data relates only to the three types Display,  Performance e Classified/Directories which recorded respectively +22,4% (Display), +1,6% (Performance) and -0,8% (Classified/Directories).

The comments of President Carlo Poss: “the growth of Internet continues also in January, recording  a +12,3% growth compared to last year.  Compared to last year, we start to present Perfomance and Classified/Directories like no aggregate data.”

NOTE:

DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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