Data on Internet advertising revenues in Italy have been published for the period January-October 2011 compared to the same period of 2010.
On a monthly basis October 2011 detects an overall increase of +17,5% compared to 2010.
The data relates only to the two types Display and Affiliates which recorded respectively 15,4% and 20,8%.
The Data regarding the search, instead are not available for non-communication of the data by Google.
The comments of President Carlo Poss “Good result also in October, which allows the entire Internet Media to consolidate its growth from beginning of the year with a +15,4%. This data takes more force if we consider the particularly difficult time for the global economic crisis.
DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types
AFFILIATE= Performance + Classified/Directories
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.