Have been released the data on Internet revenues for June 2012 and they show an increase by +13,9% compared to the same period of 2011.
The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded +15,6% (Display), -4,6% (Performance) and +7,2% (Classified/Directories) for a total increase of +11,2% in January-June 2012 vs January-June 2011.
Comparing data from June 2012 with June 2011 we can see an increase by +13,0% of Display, +24,8% of Classified/Directories and a decrease by -9,3% of the Performance category. The whole online advertising compartment increased by +13,9% in June 2012 compared to June 2011.
The President, Carlo Poss, commented on data: “The medium internet continues its double-digit growth (+11.2%), due to the large acceleration of video campaigns on this medium. Well even the mobile and the classic tabular campaigns"
DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/email advertising + other type.
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.