Have been released the data on Internet revenues for February 2012 and they show an increase by 14,1% compared to the same period of 2011.
The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded + 29, 1% (Display), + 7,6% (Performance) and -7,4% (Classiefied/Directories).
The President, Carlo Poss, commented on data:” the good Display Advertising performance in February, increased by +29% compared to last year, is markedly improving the development of the whole Internet compartment”
DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.