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Online adv Italy 2012

  • Online advertising decreased in December 2012 compared to December 2011 but increased in 2012 compared to 2011

Have been released the data on Internet revenues for  2012 and they show a decrease of 10,6%  for December 2012 compared to December 2011 but an increase by 5,3% of 2012 compared to 2011.

About December 2012 the data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded -12,0% (Display), -20,2% (Performance)  and -1,5% (Classified/Directories)  for a total decrease of -10,6% in December 2012 vs December 2011.

Instead the data provided for 2012 compared to 2011 relate to the categories Display, Performance and Classified/Directories respectively recorded +7,3% (Display), -9,0% (Performance)  and +5,8% (Classified/Directories)  for a total increase of +5,3%% in January-December 2012 vs January-December 2011.

The President, Carlo Poss, commented on data:  “The crisis of advertising in Italy, who had already affected the internet medium in November, was also confirmed in December, which if compared with December 2011 marks a -10.6%. About the year 2012 the data remains positive for a 5.3%”

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NOTE:

DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/e-mailadvertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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