Have been released the data on Internet revenues for 2012 and they show a decrease of 10,6% for December 2012 compared to December 2011 but an increase by 5,3% of 2012 compared to 2011.
About December 2012 the data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded -12,0% (Display), -20,2% (Performance) and -1,5% (Classified/Directories) for a total decrease of -10,6% in December 2012 vs December 2011.
Instead the data provided for 2012 compared to 2011 relate to the categories Display, Performance and Classified/Directories respectively recorded +7,3% (Display), -9,0% (Performance) and +5,8% (Classified/Directories) for a total increase of +5,3%% in January-December 2012 vs January-December 2011.
The President, Carlo Poss, commented on data: “The crisis of advertising in Italy, who had already affected the internet medium in November, was also confirmed in December, which if compared with December 2011 marks a -10.6%. About the year 2012 the data remains positive for a 5.3%”
E-Business Consulting, leader in digital communication, offers a complete support for implement and planning with specialization in Email Marketing Campaign and Co-Registration Activity.
DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/e-mailadvertising + other types
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.
The Dealers who claim their data at the Observatory FCP-Assointernet are:
Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.