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Online Adv Italy February 2012

  • Online advertising in Italy increased by 14,1% in February 2012 compared to February 2011.

Have been released the data on Internet revenues for February 2012 and they show an increase by 14,1%  compared to the same period of 2011.

The data provided relate to the categories Display, Performance and Classified/Directories  which respectively recorded + 29, 1% (Display), + 7,6% (Performance) and -7,4% (Classiefied/Directories).

The President, Carlo Poss, commented on data:” the good Display Advertising performance in February, increased by +29% compared to last year, is markedly improving the development of the whole Internet  compartment”

NOTE:

DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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