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OnLine Adv Italy December 2011

  • Online advertising in Italy in December 2011 increased by +12,3% compared to 2010

Data on Internet advertising revenues have been published for the period January-December 2011 with an increase of +12,3% compared to the same period of 2010.

On a monthly basis December 2011 detects a decrease of -2,7% compared to 2010.

The data are related to Display and Affiliates which recorded respectively +15,7% and +7,4%.

The President Carlo Poss’ comments: “December ends a particularly favorable year for the entire Internet sector, closing with a 12,3% average growth. Classical tabular display advertising registers a strong average growth (+15.7%), with an excellent performance for videos (+59.9%), off-page tabular formats (+31.6%) and mobile ads (+14.4%). Performance contributed with a considerable impact (+15.9%)”.


NOTE:
DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types


AFFILIATE= Performance + Classified/Directories
The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.


Search data includes the Google’s estimated value surveyed by the Osservatorio FCP-Assointernet.


The Dealers who claim their data at the Observatory FCP-Assointernet are:


Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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