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Online Adv Italy August 2012

  • Online advertising in Italy increased by 11% in the first 8 months of 2012 compared to 2011

Have been released the data on Internet revenues for August 2012 and they show an increase by +11%  compared to the same period of 2011.

The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded +14,7% (Display), -5,7% (Performance)  and +9,4% (Classified/Directories)  for a total increase of +11% in January-August 2012 vs January-August 2011.

Comparing data from August 2012 with August 2011 we can see an increase by +5,1% of Display, +14% of Classified/Directories  and a decrease by -9,3% of the Performance category. The whole online advertising compartment increased by +19,5% in August 2012 compared to August 2011.

The President, Carlo Poss, commented on data:  “The trend of the internet still positive for the period January / August 2012 (+11% on average). The Display in particular, marks a 14.7% in the reporting period, a figure that includes the significant growth that the "Video" is having in Italy compared to last year"

E-Business Consulting the leading company in digital communication and Internet advertising will be present at the IAB Forum 2012 at stand L17 and with a free customized workshop entitled "Strategies for Lead Generation and Database Building" day on October 10 at 17 at the blue room

NOTE:

DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/email advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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