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Online Adv Italy April 2012

  • Online advertising in Italy increased by 13,9% in April 2012 compared to April 2011.

Have been released the data on Internet revenues for April 2012 and they show an increase by +13,9%  compared to the same period of 2011.

The data provided relate to the categories Display, Performance and Classified/Directories which respectively recorded +17,4% (Display), -1,1% (Performance) and +1,1% (Classiefied/Directories) for a total increase of +10,2% in January-April 2012 vs January-April 2011.

The President, Carlo Poss, commented on data: ”The growth of the web keeps going on (+10.2% on average) although to a lesser extent compared to last year. Especially in the display is significant growth of the video, which contributes to +17.4%"

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NOTE:

DISPLAY= On page + off page + Video Adv + Direct/Display Mobile Advertising + Newsletter/e-mail advertising + other types

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Adsolutions; Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Edimotive; Finelco; Hearst; HI Media; Leonardo ADV; Libero SRL; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; SEAT; Sipra; Sky Pubblicità;  SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; Tradedoubler; WebAds; Websystem Il sole 24 Ore; Yahoo!Italia.

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