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On Line Advertising Italy

  • On a monthly basis in June 2011 there was a total increase of 8,6% compared to 2010

Data on Internet advertising  revenues for January-June 2011 period have been published  and compared to the same period of 2010. On a monthly basis, in June 2011 there was a total  increase of 8,6% compared to 2010.

In the first months of 2011, Display and Affiliate adv typologies are included in the observation panel. Data for the two categories record an increase of 14,1% compared to the same period in 2010, with a total turnover of 302 million euros.

The federation chaired by Carlo Poss noted that  "The growth of all types is constant and consistent year on year, amounting to +14,1% on average in the period January-June 2011. The most interesting growth are classic table advertising, email&newsletter, video, classified/directories”.


DISPLAY= On page + off page + Video Adv + Direct Mobile Advertising + Display Mobile advertising + Newsletter/e-mail advertising + other types

AFFILIATE= Performance + Classified/Directories

The values represent the advertising revenues (by type of product) of the Dealers who declare their data at the Observatory FCP-Assointernet.

For the “Search” type the figure includes the estimated value by the Observatory FCP-Assointernet of Google revenues.

The Dealers who claim their data at the Observatory FCP-Assointernet are:

Advit; Arcus; Banzai; Buongiorno; ClassPubblicità; Dada; Ed. Condé Nast ; Finelco; Hachette Rusconi; HI Media; Leonardo ADV; Manzoni; Matrix; Mediamond; Microsoft MSN.IT; Publikompass; Publitalia; Rcs; Reed Business; Sky Pubblicità; Sipra; SPE; SPM; Sportnetwork; Tag Advertising; TGADV; Tiscali; WebAds; Websystem Il sole 24 Ore; Wind Libero Advertising; Yahoo!Italia.