The only users who are connected to the Internet at least once in the month of August 2016 were 28.8 million. Analyzing the data by the average day, the total audience is represented by 21.3 million users: 18.5 million Italians were connected by the mobile and 8.9 million Italians from pc.
As for the audience they have sailed at least once in an average day 37.5% of men (10.2 million) and 39.6% of women (11.1 million) and the age group that recorded the increased use of internet is that 35-54enni with a percentage of 57.7% (4 million).
On the geographical origin appear to be online on an average day 42.2% of the inhabitants of the North West (5.6 million), 39.5% of the North East (3.5 million), 37.9% the Centre (3.5 million) and 24.4% of the South and Islands (7.3 million).
As regards the categories of most visited sites and applications in the month, in August it showed that 93.5% of users have consulted sites or research applications, l '89.6% one of the generalist portals and 86.4 % social networks.
E-Business Consulting, a company specializing in digital marketing, is responsible for the implementation of effective mobile marketing strategies for each type of business. The planning starts from the creation of the graphic material in Responsive format, to ensure the use by users of mobile and ends with the analysis of subsequent results from the continuous monitoring of the campaign.