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Mobile PC Users and in October 2016

  • Data on Internet users from PC and mobile available in October 2016

The only users who are connected to the Internet at least once in the month of October 2016 were 29.8 million. Analyzing the data by the average day, the total audience is represented by 23.2 million users: about 25.6 million Italians were connected by the mobile and 25.3 million Italians from pc.

 As for the audience they have sailed at least once in an average day 41.5% of men (11.3 million) and 42.9% of women (12 million) and the age group that saw the strongest Internet use is that 25-54 with a percentage of 61% (15.5 million). Women continue to prefer the use of the internet mobile to which they dedicate an average of 2 hours and 10 minutes a day compared with 2 hours of average men.

As regards the categories of most visited sites and applications in the month, to October show that 93.8% of users have consulted sites or research applications, 91.4% one of the general portals and 87% i social networks.

E-Business Consulting, a company specializing in digital marketing, is responsible for the implementation of effective Mobile marketing strategies for each type of business. The planning starts from the creation of the graphic material in Responsive format, to ensure the use by users of mobile and ends with the analysis of subsequent results from the continuous Monitoring of the campaign.