The only users who are connected to the Internet at least once in the month of July 2016 is 28,4 million with an average of 50 hours and 22 minutes of navigation hours per person. Analyzing the data by the average day, the total audience is represented by 22 million users, connected for 2 hours and 6 minutes per person.
As for the audience from the mobile devices during the period of July, 2016, are 24,6 million Italians that are connected to the Internet. Users connected smartphone or tablet amounted to 56% of the population between 11 and 74 years.
Most of the total time spent online during the month of July 2016 was generated by women who spend an average day 2 hours and 16 minutes Network-1 hour and 55 minutes spent per day on average than men.
The age group from 18 to 34 years confirms high usage of the Internet, specifically the age group ranging from 18 to 24 years is 2 hours and 26 minutes overall average day while the 25-34 years is 2 hours and 31 minutes.
E-Business Consulting, a company specializing in digital marketing, is responsible for the implementation of effective mobile marketing strategies for each type of business. The planning starts from the creation of the graphic material in responsive format, to ensure the use by users of mobile and ends with the analysis of subsequent results from the continuous monitoring of the campaign.