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Mobile and PC Users in November 2016

  • Data on Internet users from PC and mobile available in November 2016

The only users who are connected to the Internet at least once in the month of November 2016 were 30,1 million. Analyzing the data by the average day, the total audience is represented by 23,1 million users: about 20,1 million Italians were connected by the mobile and 11,1 million Italians from pc.

As for the audience they have sailed at least once in an average day 41% of men and 42,9% of women and the age group that saw the strongest Internet use is that 35-54 with a percentage of 60,5%. Women continue to prefer the use of the internet mobile to which they dedicate an average of 2 hours and 19 minutes a day compared with 1 hour and 48 minutes of average men.

As regards the categories of most visited sites and applications in the month, November shows that 93,1% of users have consulted sites or research applications, 89,8% one of the general portals and 85,6% for social networks.

E-Business Consulting, a company specializing in digital marketing, is responsible for the implementation of effective mobile marketing strategies for each type of business. The planning starts from the creation of the graphic material in Responsive format, to ensure the use by users of mobile and ends with the analysis of subsequent results from the continuous monitoring of the campaign.