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Digital Automotive Sector

Milan Internet Motors

On the 14th and 15th of March the eighteenth edition of Internet Motors was held in Milan, an event dedicated to the topics of communication and online marketing applied to the Automotive sector. Two days that saw the protagonists of the most authoritative European experts on the subject who took turns on stage at the Teatro Nazionale Che Banca!

The day of March 14 was dedicated to dealers and dealers and that of March 15 to car companies. Specifically, this day was part of the first edition of the Milan Digital Week (15 to 18 March 2018).

This has led to a real training course aimed at illustrating the most innovative online marketing and advertising tools, the solutions available to car companies, media centers and the entire Automotive industry to intercept the needs of consumers, the real protagonists of the car market.Specifically, we talked about how to improve lead management and monitor your results. The target? Increase the number of visits to the dealer and increase sales. To date, online investments in the Automotive sector amount to around 900 million €. A huge potential therefore, which will find more and more expression in the near future. Anticipating the needs of users is therefore of fundamental importance. 

Going into detail, 75% of Italians today choose the car to buy on the web. Consumers therefore turn more and more to the network, consulting it on average for around 3 hours a day. This is confirmed by a recent Nielsen survey which also denotes not only the so-called Millennials (18/35 years) but also the younger ones. These are just some of the interesting considerations and reflective ideas that emerged during the event.

Internet Motors is supported by IAB, the most quoted association in the digital advertising sector worldwide. The partners of the event were: Autoscout24, DealerK, DriveK, Eng4Auto, Facebook, Google, Teads, Oath, Ogury, Subito.

E-Business Consulting, historical IAB member, is active in communication and online marketing campaign in the automotive sector in Italy, to manage Email Marketing campaigns, lead generation or CRM data enrichment to increase brand visibility.

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