News Archive

Italy web users September 2012

  • Audiweb revealed the details of Internet audience in September 2012 in Italy

In Italy, users who logged to the internet through pc, at least one time in September 2012, are 28,6 million, recording an increase of +6,4% compared to September 2011.

Related to 2011, the average daily audience of the Internet has increased by 11%, reaching of 14,2 million users: on an average day, the most active target belong to the age group 35-54 years old (typically identified with working people) and represent 47,6% of active users.

Another interesting fact concerns the increase of users connected to the Internet (6,6%) passing from 38,7 million in September 2011 to over 41 million in September 2012

Making a distinction based on gender, the analysis shows that, on an average day, 7,8 million of men are online (28,4% of active users on the reference population). In particular, they are men aged between 35 and 54 years (40,4%).

On the average day, women online are 6,4 million (23,6% of active users on the target population): in this case, the predominant age range is 25 to 34 years (36,4%)

The number of users on an average day and total in a month are increasing if compared to September 2011, and the daily time devoted to navigation, from 1 hour 22 minutes and 36 seconds in September 2011 in a hour 22 minutes and 53 seconds in September of 2012 (+0,3%), instead the average number of pages viewed per person reduced from 171 in 2011 to 141 in 2012 (-17,4%).

On one hand this data could indicate a continuous improvement of technologies related to internet speed, and, on the other hand, an Italian audience increasingly oriented to find information surfing the Web.

The time slot between 15.00 and 18.00 records the peak of active users (53,7% of active users). Other slots in scalar order for the number of active users are 12:00 to 15:00 time slot (52,3%), 18:00-21:00 (52,3%) and 9:00-12:00 (44,5%).

The area of ​​the South of Italy and the Islands appears to be one with the highest number of active users, recording daily an average of 4,292 million users (22,2% of the population). On the average day, 4,127 million users are active in the North-West (27,3%), 2,486 million in the Centre (26,5%) and 2,273 million in the North-East (27,6%).

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