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Italy web users October 2012

  • Audiweb revealed the details of Internet audience in October 2012 in Italy

In Italy, users who logged to the internet through pc, at least one time in October 2012, are 29,1 million, recording an increase of +6,9% compared to October 2011.

Related to 2011, the average daily audience of the Internet has increased by 13,2%, reaching of 14,8 million users: on an average day, the most active target belong to the age group 35-54 years old (typically identified with working people) and represent 47,5% of active users.

Another interesting fact concerns the increase of users connected to the Internet (6,1%) passing from 38,9 million in October 2011 to over 41 million in October 2012

Making a distinction based on gender, the analysis shows that, on an average day, 8,1 million of men are online (29,4% of active users on the reference population). In particular, they are men aged between 35 and 54 years (40,8%).

On the average day, women online are 6,7 million (24,5% of active users on the target population): in this case, the predominant age range is 25 to 34 years (36,6%)

The number of users on an average day and total in a month are increasing if compared to October 2011, and the daily time devoted to navigation, from 1 hour and 21 minutes in October 2011 in a hour and 26 minutes in October of 2012 (+6,2%), instead the average number of pages viewed per person reduced from 160 in 2011 to 145 in 2012 (-9%).

On one hand this data could indicate a continuous improvement of technologies related to internet speed, and, on the other hand, an Italian audience increasingly oriented to find information surfing the Web.

The time slot between 18.00 and 21.00 records the peak of active users (55% of active users). Other slots in scalar order for the number of active users are 15:00 to 18:00 time slot (53,9%), 12:00-15:00 (52%) and 9:00-12:00 (43,4%).

The area of ​​the South of Italy and the Islands appears to be one with the highest number of active users, recording daily an average of 4.462 million users (23,1% of the population). On the average day, 4.166 million users are active in the North-West (28,1%), 2.502 million in the Centre (27,4%) and 2.241 million in the North-East (27,5%).

E-Business Consulting S.r.l. is specialized in digital communication and internet solutions for companies who want to beat new competitive challenges, realizing winning and innovative models for sales promotion. 

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