News Archive

Italy Web Users June 2012

  • Audiweb revealed the details of Internet audience in June 2012 in Italy

In Italy, users who logged to the internet through pc, at least one time in June 2012, are 28,3 million, recording an increase of +7,8% compared to June 2011.

Related to 2011, the average daily audience of the Internet has increased by 8%, reaching of 14 million users: on an average day, the most active target belong to the age group 35-54 years old (typically identified with working people) and represent 46,9% of active users.

Another interesting fact concerns the increase of users connected to the Internet (6.3%) passing from 38 million in June 2011 to over 40 million in June 2012

Making a distinction based on gender, the analysis shows that, on an average day, 7,8 million of men are online (28,4% of active users on the reference population). In particular, they are men aged between 35 and 54 years with a high school graduation (45,7%).

On the average day, women online are 6,3 million (22% of active users on the target population): also in this case, the predominant age range is 35 to 54 years and 48,5% of users has a high school graduation.

While the number of users on an average day and total in a month are still increasing if compared to June 2011, and the daily time devoted to navigation, from 1 hour and 19 minutes in June 2011 in a hour and 20 minutes in June of 2012 (+0,9%), the average number of pages viewed per person decrease from 146 in 2011 to 134 in 2012 (-8,3%).

On one hand this data could indicate a continuous improvement of technologies related to internet speed, and, on the other hand, an Italian audience increasingly competent in finding required information on the Web.

The time slot between 18.00 and 21.00 records the peak of active users (54,7% of active users). Other slots in scalar order for the number of active users are 15:00 to 18:00 time slot (53,9%), 12:00-15:00 (51,5%) and 9:00-12:00 (44,2%).

The area of ​​the South of Italy and the Islands appears to be one with the highest number of active users, recording daily an average of 4,324 million users (30,7% of the population). On the average day, 4,005 million users are active in the North-West (28,4%), 2,423 million in the Centre (17,2%) and 2,202 million in the North-East (15,6%).

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